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Making organizations aware of their ambition and forward them to act. This is where Total Identity is focussing on, as a corporate identity agency. Together with our clients we explicate this ambition and develop scenarios for strategic communication, symbolism and behavior of the organization to bring into line and thus to achieve the desired image.
We are approaching identity, positioning and communication by exploring markets, having knowlegde of services and the conceptual ability that Total Identity is characterizing. We have shaped our services through the conceptions called the 4D approach:
Identity and positioning
Rebranding Amsterdam International Fashion Week
Last October, Total Identity was asked to brainstorm on and design the brand development for the Amsterdam International Fashion Week. In its announcement for the upcoming Fashion Week to be held in late January 2012, the Amsterdam Fashion Week revealed its new identity. More
Total Identity shapes platform for sustainable design
This past weekend marked the kick-off of the Green Design Competition during the Dutch Design Week. This ‘green design’ competition for businesses was launched in an effort to stimulate an ecologically aware economy. Total Identity was asked to help design the new initiative, a joint effort between the Dutch Ministry of Economic Affairs, Agriculture and Innovation (EL&I), and the organisers of AIFW (Amsterdam International Fashion Week). The letters G and the C are integrated into the pictorial logo, putting the theory of re-use into practice. More
The playing field of the national fire brigade is changing
The playing field of the Dutch national fire brigade is undergoing drastic changes. Less government support, different flows of funds, regionalisation, new social developments and a shift to a more preventive policy are the factors that play a role in these changes. These developments demand a great deal from the team, and also require a different type of volunteer. A solid, powerful and effective communications policy that can respond to and express the changing role of the fire brigade is necessary for the years to come. More
Unique handwriting for the CheilJedang Group
A powerful, personal and unique handwriting, derived from the CJ trademark, and accompanied by a clear, unambiguous design system for applying it. More
Enhancing society of Royal Haskoning
The new positioning of Royal Haskoning does not focus on technology, knowledge and expertise (although these are pre-conditions), but instead targets the social effect and the related continuous interaction between man and the environment. This resulted in the new pay-off and communications platform, ‘Enhancing Society’. More
Total Identity launches Total Public
The communication and design agency subsidiary of Total Identity in The Hague is rebranded to Total Public. Marcel Douw, Managing Director The Hague office: "Over the past years we have build up so much expertise in the public domain that we have chosen to explicit bring this expertise to the market. Our clientele consists largely of organizations that ascribe themselves a social role. "Public" should not be understood as "government", but as the public domain between governments, markets and citizens. We have a good understanding of the sometimes complex stakeholder structures and dynamics in this area. It’s not so much the positioning of the organization itself, but rather their contribution to the social environment which often is the central theme. This applies to both organizations and institutions in healthcare, culture, government and NGO’s but also platforms, service providers and trade associations." We are especially proud of the implementation of the 'one logo' Dutch government project over the past four years. The measureable effects and savings are tremendous, it's a very interesting business case and example for many foreign governments. More
ShingYoung&G-Well (Korea)
ShinYoung is a Korean real-estate developer. The last few years, the company has been expanding from a mere, mainstream apartment building developer, to an all-round realty manager. To match the company’s identity with the new vision, a new Corporate Design programme had to be developed. More
VBA investment professionals: standard for quality and integrity
In 1961, VBA established as the Society of Investment Analysts. Today the association represents the interests of a wide range of investment professionals. With over a thousand members working in different disciplines within the financial world, from big banks and institutional investors to small brokers and private asset managers. More
IHC Merwede- The context of change
IHC Merwede is a major player in the dredging and offshore industry. The group develops, builds and manages various types of vessels, equipment and systems for these markets. It is distinguished by technologically innovative. Before they develop and integrate innovative equipment that full justice is inspired them with new, unique ships. More
FiftyTwoDegrees
In response to new market developments and the competition from low wages countries Philips Semiconductors intensifies the cooperation between suppliers and customers: an interaction between partners in technology, business and lifestyle to accelerate the development of products that have a higher added value and are more tuned in to the market demands. More
HyundaiCard (Korea)
Create a new corporate and brand Identity program and a matching design system for the Korean company Hyundai Card was a challenge met by design agencies world- wide. The Dutch agency Total Identity entered the competition with a simple, but winning proposal: Change Hyundai Card into HyundaiCard. Hyundai Card is a Korean ‘chaebol’, part of the international Hyundai corporation. The company sells credit cards to – mainly – car owners. The image of the Hyundai card was good but at the same time branded it as ‘a credit card from the Hyundai car owner’. Diversity in target groups was much needed. This required a unique identity, one that would not be supported by the Hyundai symbol. Hyundai Card wanted a symbol that could serve as a company name and as a more generic brand name. More
The Modular Barrier
The Urban Barrier is a sustainable solution for building sites or mass-events combining separation, communication and routing functions. It’s quality is that it adds value to building sites and facilitate large crowds. More
Fundamental rebranding operation Bavaria
It is not just a rebranding that Bavaria has made in recent months. The Swinkels family, flying from the Brabant Lieshout the brewery for over 300 years running, wanted to return to base. Result: the 'heritage' is visible again, with new, 21st century élan. More
BNG
BNG is the specialist in financing public facilities. The bank contributes to quality of life in the Netherlands by playing an active role in developing reliable facilities for society. Furthermore, at BNG the public interest takes pride of place. The organisation does not focus on max- imising profits but on benefits to society. This is what sets it apart from commer- cial banks. BNG enjoys Triple-A status and was recently voted the third most secure bank in the world. More
Family Lawyers Divorce Mediators (vFAS) taking the next step
With 950 lawyers and mediators is vFAS, the Association of Family Lawyers & Divorce Mediators, organizational expertise in family law. More
News
Total Identity wins two Red dot Awards
This year Total Identity is the winner of two Red Dot awards. The identity for the new Italian osteria franchise concept called Russo's and the oneline student platform for Brussels have both won a Red Dot. The International Red Dot Awards is one of the most prestigious prices in Europe, handed out by the Design Zentrum Nordrhein Westfalen in Germany. This year's award ceremony is held in Berlin.
Russo's identity previously also won a Bronze One Pencil award in New York.
Social identity
The Flemish Consultation Platform and Quartier Latin are combining forces in a joint initiative aimed at anchoring the Flemish higher education in Brussels. More
wirDesign new partner of Total Identity
The Dutch identity and positioning expert Total Identity and the German communication consultancy agency wirDesign decided on 10 September for a strengthening partnership. By this strategical partnership both will exchange know how, support each other by boundary transcending projects and their international market.
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