Bartiméus specializes in life with a visual impairment. The foundation supports young and old in live, learn, work and daily life. Bartiméus would like to improve the quality of life for people who are blind or visually impaired. With personal advice, tools, support and knowledge transfer. The foundation has years of experience in advising and using the right tools. Whether modifications to home or workplace, child development, the school, disability processing, hobby or reading aid. From 17 offices Bartiméus Foundation supports the client to measure in its own environment.

Bartiméus sees opportunities
Bartiméus Foundation strives for an ideal society where people with and without disabilities live together. This means that people with and without a visual impairment can meet, interact and activity partners. Integration, socialization and meeting his words. The story of the client to focus on early Bartiméus Total Identity for a relationship magazine.

The objectives of the assignment
The customer magazine Bartiméus should help improve the quality of life of people with a visual impairment and the ambition to contribute to an expert organization. It may further disseminate acquired expertise inside and outside Bartiméus and thus the organization as a source display and mobilize support. The release brings the experience of the client Bartiméus in image and influence people and organizations with the aim of the society are more open to people with visual impairments.

Editorial concept
Total Identity devised a magazine with a human face, a "personification" named Iris. The idea is that the target readers of the magazine is literally and metaphorically identifies with the objectives of the publication. The personal perspective of Iris works compelling and energizing. Editorial particular, this means that people are portrayed. On the cover each issue a prominent person in the spirit of an Iris decision. This will interview the guests literally advocate. Journalistic genres, such as the duo call (interview), and columns, typically support the dialogue on the objectives of the promotional magazine true.

Design for debate
To vigorously communicate, the magazine recognizable, distinctive and unambiguous. The design supports this by using a serif font, black with a primary spot and illustrative techniques that abstract problem simplifies and clarifies. The strong, high contrast, bright design makes this magazine into a manifesto, in the form of a "political pamphlet".
Iris wants to help people with visual impairments in social inclusion and this book gives it form.

For more questions please contact Frank Kessel: fkessel@totalidentity.nl