With 950 lawyers and mediators is vFAS, the Association of Family Lawyers & Divorce Mediators, organizational expertise in family law. With the increasing number of new initiatives in the field of mediation and divorce was the need to vFAS as a label for consumers to put down growing. Total Identity has developed a program that within two to three years vFAS the mark of separation must be.

Visibly concerned
To show that the vFAS more is than a legal expert, the organization is a platform specifically for the consumer started. This platform, also, starting in 2009 initially with the magazine and the website also further-online.nl. In that media attention to the personal experiences of the people who are separating.

The classification, personal (emotional), work, money, housing and parents / children, helps the visitor and the reader in the search for relevant content. By means of this communication to demonstrate sincere and authentic interest for the target group, the threshold for consumers to advocate reduced. And the vFAS a reliable partner when it comes to family matters.

Helpful and result oriented
In 2010, a next step will be taken. The vFAS platfom offers in more direct help line at which the consumer can better prepare for the process of divorce. A clear roadmap to help the consumer to be well prepared to go to the lawyer.

With The Day of Separation, on September 15, shows the vFAS also see that it looks beyond its own interests. On the Day of Separation, the government ordered to pay more attention to the major social consequences of divorce. Also, consumers are invited to submit their questions to the lawyers. This may be by mail, phone and twitter.

The Day of the Separation is moderate campaign supported by a radio commercial, a billboard campaign, a dedicated website, an extra edition of the Free Publicity and also include that generated by the results of a separate study in the Netherlands.

Personal and indispensable
In 2011 in the communication vFAS (literally and figuratively) increasingly find its own identity. From the remote 'expert' is the vFAS increasingly personal 'coach' on the basis of his broad knowledge of the issues of separation does not hesitate to recommend multi-disciplinary people.

For more information please contact Frank Kessel: fkessel@totalidentity.nl