Last October, Total Identity was asked to brainstorm on and design the brand development for the Amsterdam International Fashion Week. In its announcement for the upcoming Fashion Week to be held in late January 2012, the Amsterdam Fashion Week revealed its new identity.

Amsterdam Fashion Week was founded in 2004, with the goal of putting Amsterdam on the map as an inspirational and internationally oriented fashion destination. Since that time, AFW has grown to become the Netherlands’ ultimate semi-annual fashion event, and will celebrate the 16th edition of this event in January 2012. Amsterdam Fashion Week offers talented starting and established designers the opportunity to present their work to both the general public and commercial parties.

The ambition of the Fashion Week organisers is for the semi-annual event to evolve to become a platform including continuous activities designed to connect the parties involved, and to build bridges between culture and commerce, education and business, and fashion and other creative disciplines.

For more information, please contact Bob van der Lee:

Bob van der Lee
Phone +31 20 750 95 64
bvdlee@totalidentity.nl